Embraer - The Unbelievable
We launched the Embraer Legacy 500 at Swiss business jet show EBACE. Taking over ad spaces throughout the event & the city building up hype before the launch. The launch centred around a mini-epic film featuring the brand ambassador, Jackie Chan, as a mysterious CEO trying to get his hands on the latest technology. Jackie was chosen not least because of his appeal in his native China are market the brand were keen to crack. Following the launch we sent out a video DM pack featuring the film to prospects.
Advertising hoarding in Geneva airport
48 Sheet outside the Airport
Movie Poster at event
Launch film ‘mini epic’
Video DM sent out after the show to prospects
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Role Graphic Design, Retouching
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