Joss Dickinson

We were tasked with creating a direct mail campaign for high net worth individuals who had shown an interest in the Lineage 1000, an ultra-large business jet. Our solution was to send out a model of the aircraft featuring acetate sheets showing sizes & specs of comparable competitor jets that the may also be considering, this highlighted where the Lineage 1000 excelled against the competition. The pack also included a personalised letter & a soft touch white hard backed brochure. We also created an email campaign that ran alongside.