Neilson - POV & Have a go before you go campaign

Neilson offer active holidays with skiing, sailing and ‘Beachclub’ breaks. We were tasked with developing the brand’s distinctiveness, to drive enquiries and conversions. The business had a record year last year, with repeat bookings at an all time high.

Our creative executions are based on a “point of view” style, shot on GoPro, aiming to give a sense of what it’s like to actually be on a Neilson holiday.

Using 360° footage filmed with head-mounted GoPros, we’ve taken Oculus Rift windsurfing and skiing experiences to the public at events across the UK and on to Neilson’s website and Facebook page.